Aditi Gupta

Mba With 1 Year And 4 Months Of Experience In Marketing Strategy, Pr & Communications, Digital Marketing, Business Development And Org. Development.

Hyderabad, Andhra Pradesh, India
BusinessDevelopment,MarketResearch,BusinessIntelligence

Profile Snapshot

Aditi is based out of Hyderabad & has studied Marketing, PGDM-Post Graduation Diploma in Management from Year 2012-2014 in IMTH-Institute of Management Technology Hyderabad, Autonomous University.

Aditi Gupta is Skilled in Business Development, Market Research, Business Intelligence and other talents.

About

I have done my MBA in Sales and Marketing and have 1 year and 4 months of industry experience in Marketing, Designing, Advertising, PR & Communications, Digital and Social media marketing and Business Development. I have worked on various Marketing plan and calendar, Marketing campaigns, Collateral management, Public Relations, Corporate Communication and Content writing, Social Media marketing and Organisation Development.

Talents

Complete Skill Ranks »

Work Experience

Associate Marketing and Organisation Development

APOLLO HOSPITALS

Full Time Apr-2014 To present (11 years )

Responsibilities

Marketing Plan and Execution: Define Internal and External Marketing Strategy. Finalize Budget, Annual Roadmap and Activity Calendar.

Public Relations and Communications: Execution and Management of all external corporate communications including client engagements, Media Releases, Updates, etc. Also oversee all Internal Corporate Communications.

Business Development: Support business development activities for Research and Innovations, Planning and Designing Marketing strategy on healthcare innovation projects.

Digital Marketing: Own Website Design and content development, Online marketing of Clinical research course, Social Media and Digital Channels communication

Organizational Development: Formulating Course Marketing plans and planning Employee and Doctors Engagement plans. Also initiated Reward programmes.

Achievements

Key Projects:
• BioAsia Healthcare Devthon: End to End Management of Even, Public Relations and communications for BioAsia Healthcare Devthon, held at Apollo Hospitals, Hyderabad (2015)

• Newsletter: Designed the first newsletter for Apollo Research and Innovations (ARI) for internal and external communication (2015)

• Apollo and Strand Genomics Press launch: Management and Execution of Press launch and all communications for Apollo Hospitals and Strand Genomics collaboration for clinical genomics testing throughout its hospital network as part of its personalized medicine initiative, held in Hyderabad (2014)

• Credentials: Designed the credentials for Apollo Research and Innovations (ARI) for its Clinical Research activities since inception as major Marketing Collateral for Business Development (2014)

Marketing Intern

I.T.C. Ltd

Internships Mar-2013 To Jul-2013 (4 months)

Responsibilities

Assessment of the Cosmetic Clusters in Lucknow region and Study of the overall Personal care & cosmetic Industry; primarily into Skin care, Hair care, and Bath care.Also benchmarking the Marketing Strategies of ITC vis a vis competitors and the current presence of ITC in the region and industry.

Achievements

Received appreciation letter for successful completion of the project.

» 5 Projects

Marketing Research

Dec-2013 to Jan-2013

Exploratory study on awareness amongst villagers about health issues related to unsafe drinking water and their willingness to buy potable water in Hyderabad

Social Media Marketing

Dec-2013 to present

Study on whether social media is as an effective tool for marketing communication in service industry or not and the huge investment made by companies on it is justifiable or not.

Marketing Management Project

Aug-2013 to Oct-2013

Study on Demographic Profiles of Indian consumers in Life Insurance Industry: Implication to Marketers

Project on Consumer Behavior for Bournvita

Jul-2013 to Oct-2013

Analysis on Consumer Buying Behavior of Cadbury Bournvita in terms of Motivation process, CAD and Trait Theories and various cultural, social and family factors influencing their decision making

Live Project at ITC. Ltd

Jun-2013 to Jul-2013

Launch of ITC’s new deodorant brand ‘Engage’ in Lucknow across retail stores and working on the merchandising and visibility of the product as part of launch promotions

Education

Post Graduation Diploma in Management, Marketing

Institute of Management Technology HyderabadAutonomous University

2012-2014

Distinction in 4 subjects

Commerce

, University of Lucknow

2009-2012 | Score 67%

Distinction in 4 subjects.

Blogs & Portfolio

Portfolio

Consumer Behavior Presentation