Aditi Gupta

Mba With 1 Year And 4 Months Of Experience In Marketing Strategy, Pr & Communications, Digital Marketing, Business Development And Org. Development.
Hyderabad, Andhra Pradesh, India
BusinessDevelopment,MarketResearch,BusinessIntelligence
About
I have done my MBA in Sales and Marketing and have 1 year and 4 months of industry experience in Marketing, Designing, Advertising, PR & Communications, Digital and Social media marketing and Business Development. I have worked on various Marketing plan and calendar, Marketing campaigns, Collateral management, Public Relations, Corporate Communication and Content writing, Social Media marketing and Organisation Development.
Talents
Work Experience
Associate Marketing and Organisation Development
Full Time Apr-2014 To present 11 years
Responsibilities
  • Marketing Plan and Execution: Define Internal and External Marketing Strategy. Finalize Budget, Annual Roadmap and Activity Calendar.

    Public Relations and Communications: Execution and Management of all external corporate communications including client engagements, Media Releases, Updates, etc. Also oversee all Internal Corporate Communications.

    Business Development: Support business development activities for Research and Innovations, Planning and Designing Marketing strategy on healthcare innovation projects.

    Digital Marketing: Own Website Design and content development, Online marketing of Clinical research course, Social Media and Digital Channels communication

    Organizational Development: Formulating Course Marketing plans and planning Employee and Doctors Engagement plans. Also initiated Reward programmes.
Achievements
  • Key Projects:
    • BioAsia Healthcare Devthon: End to End Management of Even, Public Relations and communications for BioAsia Healthcare Devthon, held at Apollo Hospitals, Hyderabad (2015)

    • Newsletter: Designed the first newsletter for Apollo Research and Innovations (ARI) for internal and external communication (2015)

    • Apollo and Strand Genomics Press launch: Management and Execution of Press launch and all communications for Apollo Hospitals and Strand Genomics collaboration for clinical genomics testing throughout its hospital network as part of its personalized medicine initiative, held in Hyderabad (2014)

    • Credentials: Designed the credentials for Apollo Research and Innovations (ARI) for its Clinical Research activities since inception as major Marketing Collateral for Business Development (2014)
Marketing Intern
I.T.C. Ltd
Internships Mar-2013 To Jul-2013 4 months
Responsibilities
  • Assessment of the Cosmetic Clusters in Lucknow region and Study of the overall Personal care & cosmetic Industry; primarily into Skin care, Hair care, and Bath care.Also benchmarking the Marketing Strategies of ITC vis a vis competitors and the current presence of ITC in the region and industry.
Achievements
  • Received appreciation letter for successful completion of the project.
» 5 Projects
Education
Post Graduation Diploma in Management, Marketing
Institute of Management Technology HyderabadAutonomous University
2012-2014
Distinction in 4 subjects
Commerce
, University of Lucknow
2009-2012 Score67%
Distinction in 4 subjects.
Blogs & Portfolio
Consumer Behavior Presentation
Consumer Behavior Presentation
Portfolio
Consumer Behavior Presentation
Model.ProfilDetail.name
Aditi Gupta 24 Jan, 2014 91 view 0 Comments
A presentation on analysis on Consumer Buying Behavior of Cadbury Bournvita in terms of Motivation process, CAD and Trait Theories and various cultural, social and fam...
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Marketing Management Project
Marketing Management Project
Portfolio
Marketing Management Project
Model.ProfilDetail.name
Aditi Gupta 24 Jan, 2014 50 view 0 Comments
This is a report on study on Demographic Profiles of Indian consumers in Life Insurance Industry Implication to Marketers
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Internship Report in ITC.Ltd
Internship Report in ITC.Ltd
Portfolio
Internship Report in ITC.Ltd
Model.ProfilDetail.name
Aditi Gupta 24 Jan, 2014 1345 view 0 Comments
This is an internship report for ITC.Ltd for their personal care division in the area of sales and marketing.
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Extra-Curricular Interests

  • Fiction

  • ThrowBall

  • Badminton

  • Interest in Dancing

  • Cycling

Profile Snapshot
Aditi is based out of Hyderabad & has studied Marketing, PGDM-Post Graduation Diploma in Management from Year 2012-2014 in IMTH-Institute of Management Technology Hyderabad, Autonomous University.
Aditi Gupta is Skilled in Business Development, Market Research, Business Intelligence and other talents.