Aditi Gupta

Mba With 1 Year And 4 Months Of Experience In Marketing Strategy, Pr & Communications, Digital Marketing, Business Development And Org. Development.
Hyderabad, Andhra Pradesh, India
BusinessDevelopment,MarketResearch,BusinessIntelligence
यूजर के बारे में
I have done my MBA in Sales and Marketing and have 1 year and 4 months of industry experience in Marketing, Designing, Advertising, PR & Communications, Digital and Social media marketing and Business Development. I have worked on various Marketing plan and calendar, Marketing campaigns, Collateral management, Public Relations, Corporate Communication and Content writing, Social Media marketing and Organisation Development.
प्रतिभा
काम का अनुभव
Associate Marketing and Organisation Development
पूरा समय अप्रैल-2014 तक वर्तमान 10 वर्षों 11 महीने
जिम्मेदारियों
  • Marketing Plan and Execution: Define Internal and External Marketing Strategy. Finalize Budget, Annual Roadmap and Activity Calendar.

    Public Relations and Communications: Execution and Management of all external corporate communications including client engagements, Media Releases, Updates, etc. Also oversee all Internal Corporate Communications.

    Business Development: Support business development activities for Research and Innovations, Planning and Designing Marketing strategy on healthcare innovation projects.

    Digital Marketing: Own Website Design and content development, Online marketing of Clinical research course, Social Media and Digital Channels communication

    Organizational Development: Formulating Course Marketing plans and planning Employee and Doctors Engagement plans. Also initiated Reward programmes.
उपलब्धियां
  • Key Projects:
    • BioAsia Healthcare Devthon: End to End Management of Even, Public Relations and communications for BioAsia Healthcare Devthon, held at Apollo Hospitals, Hyderabad (2015)

    • Newsletter: Designed the first newsletter for Apollo Research and Innovations (ARI) for internal and external communication (2015)

    • Apollo and Strand Genomics Press launch: Management and Execution of Press launch and all communications for Apollo Hospitals and Strand Genomics collaboration for clinical genomics testing throughout its hospital network as part of its personalized medicine initiative, held in Hyderabad (2014)

    • Credentials: Designed the credentials for Apollo Research and Innovations (ARI) for its Clinical Research activities since inception as major Marketing Collateral for Business Development (2014)
Marketing Intern
I.T.C. Ltd
इंटर्नशिप मार्च-2013 तक जुलाई-2013 4 महीने
जिम्मेदारियों
  • Assessment of the Cosmetic Clusters in Lucknow region and Study of the overall Personal care & cosmetic Industry; primarily into Skin care, Hair care, and Bath care.Also benchmarking the Marketing Strategies of ITC vis a vis competitors and the current presence of ITC in the region and industry.
उपलब्धियां
  • Received appreciation letter for successful completion of the project.
» 5 परियोजनाओं
शिक्षा
Post Graduation Diploma in Management, Marketing
Institute of Management Technology HyderabadAutonomous University
2012-2014
Distinction in 4 subjects
Commerce
, University of Lucknow
2009-2012 स्कोर67%
Distinction in 4 subjects.
ब्लॉग्स और पोर्टफोलियो
Consumer Behavior Presentation
Consumer Behavior Presentation
Portfolio
Consumer Behavior Presentation
Model.ProfilDetail.name
Aditi Gupta 24 जनवरी, 2014 91 राय 0 टिप्पणियाँ दें
A presentation on analysis on Consumer Buying Behavior of Cadbury Bournvita in terms of Motivation process, CAD and Trait Theories and various cultural, social and fam...
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Marketing Management Project
Marketing Management Project
Portfolio
Marketing Management Project
Model.ProfilDetail.name
Aditi Gupta 24 जनवरी, 2014 50 राय 0 टिप्पणियाँ दें
This is a report on study on Demographic Profiles of Indian consumers in Life Insurance Industry Implication to Marketers
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Internship Report in ITC.Ltd
Internship Report in ITC.Ltd
Portfolio
Internship Report in ITC.Ltd
Model.ProfilDetail.name
Aditi Gupta 24 जनवरी, 2014 1345 राय 0 टिप्पणियाँ दें
This is an internship report for ITC.Ltd for their personal care division in the area of sales and marketing.
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अधिक ब्लॉग और पोर्टफोलियो देखें »
अतिरिक्त अभ्यास

  • Fiction

  • ThrowBall

  • Badminton

  • Interest in Dancing

  • Cycling

प्रोफाइल स्नैपशॉट
Aditi Hyderabad से बाहर है और Marketing, PGDM-Post Graduation Diploma in Management वर्ष 2012-2014 से IMTH-Institute of Management Technology Hyderabad, Autonomous University का अध्ययन किया है।
Aditi Gupta Business Development, Market Research, Business Intelligence और अन्य प्रतिभाओं में प्रतिभाशाली है