Sumit Sagar

Digital Marketing Consultant At Ritu Kumar
Delhi, Delhi, India
Google Analytics, Computer Knowledge, Digital Marketing
About
Insightful Digital Marketer with 4+ years of experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Talents
Work Experience
Digital Marketing Consultant
Full Time Dec-2019 To present 5 years 3 months
Responsibilities
  • •Planning and executing digital campaigns on Google, Facebook, Instagram. •Restructured Google Ads account to market products to relevant audience and not compete among internal brands. •Implemented Google Analytics best practices to capture all ecommerce data and drive decision-making insights. •Managing Email and WhatsApp marketing for engaging with customer base. •Consulting with Google and Facebook team on best practices, new developments, ad optimization and creative improvements. •Creating monthly reports for digital campaigns based on key factors like CPA, ROI, CPC etc.
Digital Marketing Officer
DIT University
Full Time Oct-2018 To Oct-2019 1 year
Responsibilities
  • •Developed and executed major Facebook, Google, YouTube and web campaigns within budget and scope of online objectives.
    •Tracked and analyzed social and web data to choreograph and optimize targeted social campaigns.
    •Monitored all social media accounts to ensure positive online presence using Facebook, LinkedIn, Twitter, Instagram.
    •Communicating with vendors and agency for smooth implementation of marketing campaigns.
    •Handling overall billings for all the associated agencies and vendors.
Campaign Manager
Zero1
Full Time Jun-2018 To Sep-2018 3 months
Responsibilities
  • Managed and optimized a portfolio of more than 300 national, international, mobile and desktop PPC campaigns on Google Ads, Bing Ads with quantitative and qualitative analysis.
    •Responsible for upholding PPC best practices always. This includes Creating campaigns, Keyword research, creating ads and day-to-day optimization, Competitor research.
    •Worked closely with COO on the development of new strategies and optimal performance of campaigns.
    •Fast-paced startup environment; 50-55 hours/week; Built and managed an average of 40 campaigns every day.
    •Ongoing maintenance and optimization of Search Engine - Marketing campaigns to ensure high campaign performance, and to meet media spend requirements.
Campaign Manager
Full Time Dec-2015 To Nov-2017 1 year 11 months
Responsibilities
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
    Collaborated with sales, advertisers and developers to market product and services.
    Retained clients to build brand awareness and generate leads while managing internal and external online marketing campaigns and programs.
    Partnered with web development teams to enhance functionality, user experience, online brand positioning, and advertising.
    Produced monthly reports using advanced Excel spreadsheet functions.
Associate
Full Time Mar-2015 To Dec-2015 9 months
Responsibilities
  • Effectively managed a high-volume of inbound customer chats.
    Addressed and resolved customer product complaints empathetically and professionally.
    Defused volatile customer situations calmly and courteously.
    Managed customer calls effectively and efficiently in a complex, fast-paced andchallenging call center environment.
Education
Bachelor of Engineering or Technology
Rashtrasant Tukadoji Maharaj Nagpur UniversityRashtrasant Tukadoji Maharaj Nagpur University
2009-2013
yKnown
Profile Snapshot
Sumit is based out of Delhi & has studied ECE ENTC-Electronics and Tele-Communication Engineering, BE BTech-Bachelor of Engineering or Technology from Year 2009-2013 in RTMNU-Rashtrasant Tukadoji Maharaj Nagpur University, Rashtrasant Tukadoji Maharaj Nagpur University.
Sumit Sagar is Skilled in Google Analytics, Computer Knowledge, Digital Marketing and other talents.