Srivathsa Urs M

Mysore, Karnataka, India
General Knowledge, Common Sense, HTML
About
Dedicated, Team Player, Determined to learn with practical approach, Adaptable to changing environment, Open to learn new concepts
Talents
Work Experience
Email Marketing Specialist
Shaw Academy, Bangalore
Full Time Dec-2015 To present 9 years 4 months
Responsibilities
  • • Executing and monitoring of daily, weekly and monthly emails using MARKETO, SALESFORCE & iContact.
    • Working with external and internal creative resources to finalize effective designs for emails, survey pages and landing pages.
    • Modifying HTML coding and optimizing existing creative, image hosting, setting up the criteria for smart list and scheduling the campaigns.
    • Personalizing customer data and subject line.
    • Testing emails using Litmus to ensure full email client compatibility.
    • Generating leads by implementing strategies like Demographic, Personalization and A/B testing of emails.
    • Analyzing and reporting on key email performance indicators (deliverability rates, list counts, unsubscribed counts, email response such as click rate, open rate and conversion).
    • Maintaining TAT and assuring 100% quality on all outgoing email campaigns.
    • Ensuring CAN-SPAM compliance for email campaigns.
Sr. Campaign Management Specialist
Full Time Apr-2012 To Aug-2015 3 years 4 months
Responsibilities
  • • Executing daily email and text/Ad-campaigns using Epsilon interactive tool – DREAM, which runs on Dallas server.
    • Working on HTML coding and optimizing existing creative, list work (query & segmentation), image hosting, creation of online version, scheduling and report tracking.
    • Making use of PERL script for personalization and carrying out internal testing of all campaigns.
    • Efficiently working on RUSH & SUPER-RUSH campaigns and also custom projects with high priority and importance.
    • Assuring all outgoing email campaigns meet goals with respect to TAT and are error free.
    • Expertise in Workflow and RTM campaign setup.
    • Managing the team in absence of my immediate supervisor.
    • Interacting with Offshore/ Client via phone, email or chat regarding technical issues with the regular campaigns and custom projects.
Achievements
  • • Named ‘Employee of the Month’ for April’13.
    • Achieved ‘Group Incentive Award’ for giving continuous 10 months’ of error free production as a team.
    • Managed some of the most complex clients in Epsilon EMEA such as DELL and P&G.
    • Achieved record deliverability of emails for DELL on successive quarters (Q3 & Q4 - 2013).
    • Named ‘An Outstanding Performer’ by CEO’s club – theorem for 2014-2015.
    • Named ‘Star of the Month’ for May’15.
Medical Billing Processor
Full Time May-2009 To Mar-2010 10 months
Responsibilities
  • Medical Billing
Education
Bachelor of Pharmacy, Pharmacy
Rajiv Gandhi University of Health Sciences BangaloreUniversity in Bengaluru, India
2004-2007 Score61%
Extra-Curricular Interests

  • Inter-school cricket participation

  • Intra-vertical cricket participation in Theorem

  • Participation in Cultural activities in schools and theorem.

Profile Snapshot
Srivathsa is based out of Mysore & has studied Pharmacy, B.Pharma-Bachelor of Pharmacy from Year 2004-2007 in RGUHS-Rajiv Gandhi University of Health Sciences Bangalore, University in Bengaluru, India.
Srivathsa Urs M is Skilled in General Knowledge, Common Sense, HTML and other talents.