As SEO Executive I worked on On-Page and Off-Page optimization. In On-page optimization, I worked on Keyword Research, Competitive Analysis, Image Optimization, Meta Tags Writing and Optimization, Header Tag Optimization and URL Redirections. Off-Page task includes website link building, back linking, directory submission, PR submission, URL submission, search engine submission, bookmarking, article submission, business listings, local classifieds, PPT submission, image and video sharing. I also used premium tools like Rankwatch and Screaming Frog for on-page SEO activities.