Pritesh Bore

Marketing Professional With 9+ Years Of Experience In Strategic Media Planning, Consumer Insights, & Brand Management
Mumbai, Maharashtra, India
Marketing, Media Planning, Market Research
About
Marketing professional with 9+ years of experience in Strategic Media Planning, Consumer Insights, & Brand Management for brands across Broadcasting, e-commerce, telecom, financial & entertainment sector
An award winning planner and strategist with proven abilities in accelerating growth through providing factual consumer insights & actionable 360° strategic media plans
Talents
Work Experience
Media Planning Manager
Star India Pvt Ltd
Full Time Oct-2014 To present 10 years 5 months
Responsibilities
  • • Integrated Planning & Strategy for accelerating growth of channels/Shows, through factual consumer insights & actionable 360o strategic Media plans with disruptions/innovations.
    • Leading the team for Planning of – Life OK, Star Gold, Channel V, Star Pravah, Star Jalsha
    • Maximize promo reach & show awareness through Television, Print, Outdoor, Radio, Digital Cinema & activations to achieve desire program reach
    • Ensure and constantly monitoring the business landscape through key metrics
    • Provide inputs for prioritizing markets, target segments and media vehicle selections
    • Long term planning to improve channel performance in key markets
    • Manage agency relationships to ensure deliverables are met in terms of campaign planning & implementation
    • A data-based and analytical approach to defining key market communication strategies
    • Exploring and suggesting media innovations in various channels
    • Work closely with various category teams to deliver on brand and marketing ob
Achievements
  • • Successfully launched STAR’s digital brand Hotstar - More than 50mn app download within a year
    • Achieved desired program reach targets through strategic media promotions for television shows
E- Marketing Analyst
Auravita.com
Full Time Nov-2013 To Apr-2014 5 months
Responsibilities
  • • Translate data into meaningful insights & actionable recommendations.
    • Define weekly/monthly/quarterly KPIs for online campaigns and e commerce performance
    • Design and create custom actionable reports in analytic platforms to measure performances of marketing channels
    • Analyzing data and making recommendations, using a variety of tools to evaluate overall performance of online Campaigns and site designs
    • Continuously refine: customer segmentations, retention values and lifetime values
    • Helping to define web asset optimization plans for marketing efforts
    • Presenting findings and recommendations to key stakeholders
Achievements
  • • Successfully prepared & Implemented Email marketing strategy. No. of orders increased by 6%
entrepreneurship assignment
buynsellindia.com
Full Time Jul-2012 To Sep-2013 1 year 2 months
Responsibilities
  • Buynsellindia.com (E-commerce) was a leading online marketplace having 15000+ products across 24 categories. Attempt to entrepreneurship failed. (Ecommerce portal buynsellindia.com launched in 2012)

    • Devising strategies to drive online traffic to the portal.
    • Managing online brand and product campaigns to raise brand awareness & sale
    • Tracking conversion rates and making improvements to the portal.
    • Utilizing a range of techniques including paid search, SEO and PPC on AdWords & Facebook
    • Improving the usability, design, content and conversion of the portal
    • Evaluating customer research, market conditions and competitor data
    • Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
Achievements
  • Developed digital campaigns resulted in 300% increase in targeted traffic on E- commerce portal Buynsell Facebook Fans increased from 4300 to 18000+ by contests & Facebook marketing
Business Manager
Planning Mumbai
Full Time Jan-2011 To Jun-2012 1 year 5 months
Responsibilities
  • • Strategically planned & executed MNP, 3G & low balance services through media plans
    • Analyzing and researching the target audience's character, purchasing and media habits.
    • Work on “annual media review & outlook” for Vodafone.
    • Advising the creative team and clients about the most effective media combination.
    • Considering appropriate timings of media activities, based upon usage patterns and seasonal factors.
    • Managing budgets and maintaining advertising spend records.
    • Monitoring and updating clients on the effectiveness of campaigns.
Achievements
  • • Planned & executed campaigns on television media for Vodafone; resulted in high brand awareness
    • Prepared & presented “annual - media review & strategy” for Vodafone
Media Planner
Planning Mudra Radar
Full Time Feb-2008 To Aug-2010 2 years 6 months
Responsibilities
  • Dedicated media researcher & planner for Anil Ambani Group (Reliance)
    Reliance Telecom: Major Telecom Company
    Big Pictures: Movie producing company
    BIG Cinemas: Multiplex
    Zapak.com: Online gaming portal
    BIG FM: Leading radio station

    • Undertaking research and analyzing data using specialist industry resources.
    • Identifying target audiences and analyzing their characteristics, behavior and media habits.
    • Presenting proposals, including cost schedules, to clients.
    • Recommending the most appropriate types of media to use, as well as the most effective time period
    • Execute brand campaigns, planning schedules, formulation of results and campaign analysis
    • Evaluating the effectiveness of campaigns in order to optimize future campaigns
Education
Master of Management Studies, Marketing
Alkesh Dinesh Mody Institute For Financial and Management StudiesUniversity of Mumbai
2004-2006 Score68%
Bachelor of Engineering or Technology
Lokmanya Tilak College of EngineeringUniversity of Mumbai
2000-2003 Score60%
Diploma in Production Technology
Vartak College of EngineeringUniversity of Mumbai
1997-2000 Score60%
yKnown
Profile Snapshot
Pritesh is based out of Mumbai & has studied Marketing, MMS-Master of Management Studies from Year 2004-2006 in ADMIFMS-Alkesh Dinesh Mody Institute For Financial and Management Studies, University of Mumbai.
Pritesh Bore is Skilled in Marketing, Media Planning, Market Research and other talents.