Paramdeep Singh Attri

Lead Sales And Business Development For Reputed Technology Focused Organizations In India & Overseas
Noida, Uttar Pradesh, India
Communication Skills, Aptitude, Team Leadership
About
Over 19 years of experience in sales, marketing and business development Functions. Extensive experi
Talents
Work Experience
Lead - Business Development
Credent Solutions & Services Pvt Ltd
Full Time Aug-2013 To present 11 years 8 months
Responsibilities
  • Overall Revenue (Top line & Bottom-line) and Pipeline Management for the business
    Forecasting projected business, Establishing targeted market share
    Determine annual and gross-profit plans by forecasting and developing annual sales quotas for team, Projecting expected sales volume and profit from existing and new customers
    Overall ownership and accountability for company’s growth & Profitability
    Growing revenue by acquisition of new customers and retaining the existing customer base
    Sustain rapport with key accounts by regular meetings, exploring specific needs, anticipating new opportunities
    Drive Pipeline & Forecast Accuracy
    Formulation of Sales Strategy for the company
    Structuring Key Performance Indicators & measuring the Rhythm and Delivery
    Marketing Strategy and Execution
    Measure impact and effectiveness of sales process
    People Management & Development
Achievements
  • Grew turnover by 100% from 3 cr to 7 cr Per.Annum with a bottom line of 5% on the annual turnover.
SMB Lead– Microsoft Inside Sales
Bertelsmann Marketing Services India Pvt Ltd
Full Time Nov-2012 To Jun-2013 7 months
Responsibilities
  • Revenue & Pipeline Management for Microsoft SMB Inside Sales business
    Overall ownership and accountability of sales results for the SMB Commercial segment (including Breadth Public Sector) for Inside Sales
    Growing revenue by contributing to SMB growth commitment by 105% attainment of revenue through Inside Sales
    Own Quality Pipeline & Forecast Accuracy for SMB Inside Sales business
    Formulation & Rolling out Inside Sales Strategy & Quota ownership for SMB business
    Structuring IS Key Performance Indicators, PLI’s & measuring the Rhythm and Delivery
    Drive compliance with business processes developed by operations and audits thru SMB Inside Sales
    Driving Sales Excellence and Marketing Strategy and Execution
    Measure impact and effectiveness with Breadth Analytics and Planning tools
    Organizational Capability, People Management & Development
    Support roll-out of IT Tools, drive usage and readiness metric are green at all times
    Custodian of Corp business scorecard
Achievements
  • Grew Impacted revenue from Inside sales from 20% to 28% on the overall Microsoft India SMB revenue fro the year.
SMB Manager
Microsoft Corporation India Pvt Ltd
Full Time Oct-2010 To Oct-2012 2 years
Responsibilities
  • Drive SMB revenue (Including PS). Ensuring Coordinated execution across Distributor, Partner, Marketing, To Customer and Through Partner engines to achieve business objectives
    Ignite proactive market share focus in SMB and Drive Growth across, Workloads & Products
    Build for future SMB Revenue growth & Lead with Cloud
    Develop Territory plan with defined targets for revenue
    Drive channel participation in sales & technical readiness
    Drive a profitable and healthy channel business with a fully Engaged and Invested Ecosystem
    Quality QBRs with all Local Distributor Offices. Ensure top quality execution of “To and Through” Partner Promotions.
    Managing UP,UT & Rajasthan for SMB revenue with a Team of 22 people
    Managing the local partner eco system and Sub-Distributors in the territory for lead generation and revenue
    End customer engagement & Key Account Management
Business Development Manager
Microsoft Corporation India Pvt Ltd
Full Time Jul-2008 To Sep-2010 2 years 2 months
Responsibilities
  • Build partner sales engine
    Manage and plan for opportunities from a partnership and Own Large and Strategic opportunities in the assigned territory
    Identify, Recognize, and Drive future revenue opportunities through partnership activities
    Align partner needs with Microsoft capabilities
    Market Share: Ignite proactive market share focus in New Geo territory and drive growth (units) across solutions, platforms, workloads & products
    Develop the channel for SMB: Build partner sales engine for SMB (Breadth) and PS
    Drive Territory Development: Develop and execute against annual territory plans to drive development of customer & partner ecosystem
    Drive relationship excellence: Build programmatic and community relationships to meet or exceed partner satisfaction goals
Achievements
  • Revenue Growth in the territory – YOY FY09 – 60% ,FY10 – 34%
    Partner Reach Growth - FY09 – 80% ,FY10 – 34%
    Breadth Revenue Growth – FY09 – 60%,FY10 – 26%
    First biggest deal for North on Online Exchange(Win Against Google) – 135 Users
    Over 300% growth in territory on Academic business revenue in FY09 & 108% in FY10
Regional Sales Operations
Microsoft Corporation India Pvt Ltd (Teamlease Services Pvt Ltd)
Full Time Aug-2007 To Jun-2008 10 months
Responsibilities
  • Driving sales Reviews with Field Sales, IS and Regional Manager
    Managing IS Leads & Lead Distribution.
    Updating the team on the potential shortfall on various product SKUs
    Keeping Track of the Annuity Numbers for the region
    Maintaining Partner scorecard
    Analysis on Rhythm of business for the region, QBR and MYR
Regional Inside Sales – New Customer Acquisition
Microsoft Corporation India Pvt Ltd (Infovision Inc)
Full Time Jul-2006 To Jul-2007 1 year
Responsibilities
  • Responsible for driving revenue from new customers for the region
    Required to meet the revenue goal from new customers for the region
    Required to meet the new customer count goal for the region
    Responsible for creation and closure of opportunities with end to end ownership
    Responsible for working with the partner team to help the managed partners meet their new customer goals
    Responsible for tracking repeat business from the customers in the fiscal
    Responsible for driving acquisition of customer database thru multiple sources
T-PAM (Tele–Partner Account Manager)
Microsoft Corporation India Pvt Ltd (Infovision Inc.)
Full Time Feb-2006 To Jun-2006 4 months
Responsibilities
  • Responsible for identifying, activating and managing partners
    Responsible for enrolling partners on the Microsoft Partner Program (MSPP)
    Responsible for the sales and technical readiness of the Tele-Managed partners
    Drive monthly/quarterly planning and pipeline management of the partner to ensure partners meet their quota
    Drive revenue targets associated through assigned Reseller partners for the region
    Providing air cover for the partners’ customers in the sales cycle to address clarifications and increase conversions
    Responsible for overall satisfaction of the partner
Program Manager
Microsoft Corporation India Pvt Ltd (Channel Technologies & Solutions Integrated Marketing Services)
Full Time Apr-2004 To Jan-2006 1 year 9 months
Responsibilities
  • Worked as an outsourced employee of Microsoft Corporation stationed at Channel Technologies, handled inside sales team to generate and coordinate leads for sale of Microsoft products.
Achievements
  • ? Successfully generated revenue worth Rs 50 lakhs in Feb’05 to Apr’05 and Rs 1.2 crores in 2004 in up market cities.
    ? Successfully Managing partners viz Wipro Info Tech, spectra Systems, Quadra Systems, ITCG consultancy, Micropro etc Distinction of extending the business from 3-4 cities to 8 cities.
    Successfully executed the NSE Brokers program in Kolkata & overachieved the targets.
Assistant Area Manager
Shriram Holographics
Full Time Aug-2000 To Mar-2004 3 years 7 months
Responsibilities
  • A division of 3000 crore Shriram Group. Manufacturers & exporters of security holographic for security, hot stamping, and flexible packaging.
Achievements
  • Distinction of increasing the revenues by 110% during 2000-2001.
Senior Executive- Sales, New Delhi
Holistik India Ltd
Full Time Feb-1996 To Jul-2000 4 years 5 months
Responsibilities
  • Handled sale of holograms in major corporate and brands. Also involved in assisting sales manager in PSU’s and govt accounts.
Achievements
  • Handled key clients viz transport department in Delhi and Rajasthan, Hawkins Industries, Omni Unipatch rubbers, Arvind Mills, LG Godhoo, Hindustan Lever Ltd.
Education
Bachelor of Commerce, Accountancy
S D CollegeKurukshetra University
1990-1993
Extra-Curricular Interests

  • Hockey

  • Cricket or any other sports. Listening to Music..

yKnown
Profile Snapshot
Paramdeep is based out of Noida & has studied Accountancy, B.Com-Bachelor of Commerce from Year 1990-1993 in SDC-S D College, Kurukshetra University.
Paramdeep Singh Attri is Skilled in Communication Skills, Aptitude, Team Leadership and other talents.