Niyaz Ahmmed

Senior Level Assignments - Sales & Marketing | Business Development | Product Management
Dubai, Dubai, United Arab Emirates
Global Business Development, Product Management, Marketing
About
High-energy, focused Management Professional with 12 years of experience in UAE & KSA; The merit of working with prestigious organizations like Chemex, Hepworth, Danube Group, Fujairah Ceramics and Dubai Bank. Extensive experience in developing and nurturing long term business relationships. Proven acumen in identifying new business opportunities like new markets, new partnerships, new ways to reach existing markets and new product or service offerings to better meet the market needs.
Talents
Work Experience
Business Development Manager
Chemex Group of Companies, UAE
Full Time Mar-2017 To present 8 years 1 month
Responsibilities
  • Products Handled: Cleaning & Hygiene Products * Direct the complexities of business operations through recruitment, training and management of 14 direct sales staff and 10 support staffs. * Execute and lead internal and external business strategies to optimize business channels from Facility Management, Institutions, Hospitality, Retail, Industrial, Professional and Private Labelling industries industries to develop the business across all verticals. * Proposing marketing strategy ideas to generate leads and prospect customers. * Establishing operational process matrix from lead generation to after-sales support. * Influencing product direction by conducting competitive analysis & research to identify opportunities to an increase in sales. * Gathering customer needs and working with production teams to implement changes based on feedback. * Initiate and develop proposals, negotiate terms and conditions, and implement contractual agreements with accountability for delivering strong
Achievements
  • * Achieved the Group revenue of AED 60 Million (Increased sales by 20% over the prior year) for the first time in 25 years of company inception. * Initiated and led Sales Team to support the retail and private labeling business channels to achieve significant profitability and to align company goals and tactics. * Develop the idea, supervise and launched a new premium brand CHEMEX+ including packaging, pricing, product campaigns as well as necessary marketing research.
Retail Product Manager
Cory’s Build Centre, Hepworth Group, UAE
Full Time Apr-2015 To Feb-2017 1 year 10 months
Responsibilities
  • Products Handled: MEP Products * Worked as a Member of the Group Core Value Steering Committee; managing the retail division with a budget of AED 65 Million as Retail Product Manager. ? Identified, examined, commercialized and launched new products for 4 retail stores within UAE. * Formulated strategies to enhance product marketing by engaging other sales channels. * Set up relevant pricing, channel strategies and promotional tactics for new and existing products that will result in maximized profit margin and market share gain. * Initiate, identify and create new opportunities, schedule product workshops, coordinate demonstrations including specialized training on new products launched. * Collaborated with the marketing team to launch new products, determine brand positioning, identified potential customer lists, product specifications and media effectiveness. * Managed the design and execution of primary and secondary research, internal data collation, market and competitor analyse
Achievements
  • * Augmented revenue by AED 65 Million and increased market penetration by implementing new product introduction plans (including pricing, product launches & POS marketing material) * Played a key role in cultivating business through potential suppliers of new traded products (local, regional & global)
Product Manager
Danube Group, UAE & KSA
Full Time Jun-2011 To Mar-2015 3 years 9 months
Responsibilities
  • Products Handled: Ceramic Tiles & Marble Role: ? Spearheaded sales and marketing team for Product Line – Ceramic Tiles & Marble, as a business unit for UAE and Saudi Arabia. ? Managed end-to-end responsibility for product planning, development and management; ensure close monitoring of supply and demand to meet customer expectations. ? Responsible for in-depth understanding of products, value to target customers and ability to translate value into marketing, promotional, and training materials for global marketing colleagues ? Responsible for product development and management across UAE and KSA by working closely with regional sales team to meet customer requirements and to achieve sales target. ? Worked closely with regional marketing representatives to identify and address regional specific needs and understand regional market trends. ? Coordination and operations with company business channels and key customers like Consultants, Builders, Contractor and Traders.
Achievements
  • Delivered 27% growth in revenue and 31% growth in GP value in 2012 over previous year at Ceramic Tiles Division, Danube Buildmart. ? Augmented YOY growth of SBU revenue from AED 36 Million (2011) to AED 68 Million in 2014 through various new introduction to the existing product line. ? Successfully conducted market research in Saudi Arabia to create products, processes and business requirements as per market trends and customer needs for an organic growth plan.
Area Sales in Charge
Fujairah Ceramics, Ministry of Industry, UAE
Full Time Jun-2009 To May-2011 1 year 11 months
Responsibilities
  • Products Handled: Ceramic Tiles & Marble Role: ? Led business development across local UAE markets - Dubai, Sharjah, Ajman, RAK and Fujairah Emirates ? Provided business support to export markets - Saudi, Oman, Qatar, India and Africa ? Introducing the new products to the existing business partners and finding new partners for the complete product portfolio
Sales and Service Officer
Dubai Bank, Dubai, UAE
Full Time Jun-2008 To May-2009 11 months
Connect in Charge
Airtel, Kerala, India
Full Time Jan-2005 To Jun-2006 1 year 5 months
Education
Master of Science, Applied Psychology
Annamalai University Distance EducationAnnamalai University
2008-2009 Score60%
Master of Business Administration, Marketing
Institute For Technology and ManagementAll India Council for Technical Education
2006-2008 Score80%
Extra-Curricular Interests

  • Painting

Profile Snapshot
Niyaz is based out of Dubai & has studied Applied Psychology, M.Sc-Master of Science from Year 2008-2009 in AUDE-Annamalai University Distance Education, Annamalai University.
Niyaz Ahmmed is Skilled in Global Business Development, Product Management, Marketing and other talents.