Bangalore, Karnataka, India
Brand Management, Audio Mixing, Digital Media
About
Music composer/producer, Audio Branding Consultant with over a decades worth of experience in composing and producing music for a variety of media including TV commercials, Radio, Corporate Audio Visuals, short features and more.

Possessing an in-depth understanding of the intricate technicalities and nuances required to produce music for multiple genres. Proactive learner with a keen eye/ ear for detail, exhibiting strong analytical and problem solving skills.
Talents
Work Experience
Co-founder, Director - Business & Creative
Soniklava
Full Time Oct-2010 To Jan-2015 4 years 3 months
Responsibilities
  • Research analysis on music and various complimentary fields of study and curating content to spread awareness on the concept of Audio Branding \r\n Research analysis on music and various complimentary fields of study and curating content to spread awareness on the concept of Audio Branding \r\n Research analysis on music and various complimentary fields of study and curating content to spread awareness on the concept of Audio Branding \r\n Research analysis on music and various complimentary fields of study and curating content to spread awareness on the concept of Audio Branding
Achievements
  • Formulated innovative methods for branding with sound. This included creation of SOGOs (Sound Logos), composing and co-producing jingles and other branded audio assets across all touch-points including Experiential Sound Solutions for OOH and Retail. \r\n Formulated innovative methods for branding with sound. This included creation of SOGOs (Sound Logos), composing and co-producing jingles and other branded audio assets across all touch-points including Experiential Sound Solutions for OOH and Retail. \r\n Formulated innovative methods for branding with sound. This included creation of SOGOs (Sound Logos), composing and co-producing jingles and other branded audio assets across all touch-points including Experiential Sound Solutions for OOH and Retail. \r\n Formulated innovative methods for branding with sound. This included creation of SOGOs (Sound Logos), composing and co-producing jingles and other branded audio assets across all touch-points including Experiential Sound Solutions for OOH and Retail.
Independent Music Producer & Audio Branding Consultant
Soundforreel ( Owner)
Full Time Jun-2003 To present 21 years 10 months
Responsibilities
  • Composed/Produced the Nationwide Brand Sound and Jingle Package for Radio City 91.1 FM in 2008, which ran for 2+years. Composed Channel sound for two channels on World Space Satellite Radio and more...
Achievements
  • Composed/Produced the Nationwide Brand Sound and Jingle Package for Radio City 91.1 FM in 2008, which ran for 2+years. Composed Channel sound for two channels on World Space Satellite Radio and more...
Music Composer/Producer, Audio Branding Consultant
Sound For Reel
Full Time Jun-2003 To Jan-2015 11 years 7 months
Responsibilities
  • Composed/ Arranged/ Produced music and branded audio assets for various media such as TV commercials, Radio, Feature films, Corporate Audio Visuals etc in the form of Jingles, Corporate Anthems, Background scores, Sound Logos etc.

Achievements
  • Composed/Produced the Nationwide Brand Sound and Jingle Package for Radio City 91.1 FM in 2008, which ran for 2+years. Composed Channel sound for two channels on World Space Satellite Radio in 2006. Remixed and Composed/Produced a Jingle Package for BIG 92.7 FM in 2006

    Clients included Microsoft GSC (global support centre), United Spirits Limited (USL–a part of the UB group), Karbonn Mobile, Titan Eye, Van Heusen, Acer, Royal Challengers Bangalore, Coconut Development Board, Radio City 91.1, Big FM 92.7, Bhima Gold, Metlife, Brittania, RMZ Latitude, Witco, World Space Satellite Radio, Nortel, Schneider Electric to name a few.
Chief Engineer, Music Producer and Assistant Music Director
'The Music Mint' - Digital Recording Studio
Full Time Jun-2002 To Jan-2015 12 years 7 months
Responsibilities
  • As Chief Engineer my responsibilities ranged from Recording, Mixing, Mastering to Scheduling Back-ups and Overall Studio management.
Achievements
  • Recorded, Mixed and Mastered music across multiple genre ranging from Carnatic and Hindustani Classical, Contemporary Indian Pop music to Rock, Film Music etc.
Chief Sound Engineer, Assistant Music Producer
The Music Mint - Recording Studio
Full Time Jun-2002 To Jan-2015 12 years 7 months
Responsibilities
  • Chief Engineer, Music Producer, Assistant Music Director
Achievements
  • Chief Engineer, Music Producer, Assistant Music Director
Education
Bachelor of Engineering or Technology, Other
ABES Engineering CollegeDr APJ Abdul Kalam Technical University
2001-2002 Score75%
Bachelor of Commerce, Finance
Bangalore UniversityBangalore University
2000-2001 Score64%
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Extra-Curricular Interests
  • Audio Branding

  • Music theory

  • Keepin up to date on of the latest news in music psychology

  • Represented Mayo College Ajmer at the District Level Aquatics Meet in Diving. Stood 2nd in Spring bo

  • Soccer

  • Represented Ajmer District at the State level - Rajasthan State in the Annual State level Aquatics M

  • RnB

  • Business Dynamics

  • Jazz theory

  • Synaesthetic Marketing

  • Cricket

  • Swimming

  • Music across multiple genre ranging from Pop

  • Western and Indian Classical to Rock

  • Music Information Retrieval

  • Musicolog

  • Experiential Ma

  • Tennis

  • Squash

  • Hip-Hop

  • He

Profile Snapshot
Narayanan is based out of Bangalore & has studied Other, BE BTech-Bachelor of Engineering or Technology from Year 2001-2002 in ABESEC-ABES Engineering College, Dr APJ Abdul Kalam Technical University.
Narayanan Ravindranathan is Skilled in Brand Management, Audio Mixing, Digital Media and other talents.