Ramamurthy Dommati

Hyderabad, Andhra Pradesh, India
Revenue Management, Team Management, Distribution
About
Nearly 11 years’ rich experience in Retail Sales, Channel Management, Strategy Planning and Market Analysis
Collaborated with sales, marketing and other key stakeholders to understand customer insights and executed customer centric market/sell plans and programs
Experienced in exploring and developing new markets, appointing channel partners, brand promotion, new product launch, accelerating growth & achieving desired sales goals
Talents
Work Experience
Businesss Manager
Samsung Electronics India Pvt Ltd
Full Time Nov-2013 To Jul-2016 2 years 8 months
Responsibilities
  • ? Taking care of Samsung Exclusive Brand Stores, distributor, dealer network and Partners to ensure the growth of both Brand and partner with a long time and fruitful relation.
    ? Achieving the sellout targets on daily, weekly and monthly basis for the Samsung Exclusive Brand Stores across Hyderabad and Secunderabad
    ? Daily fulfillment of stocks to these set of outlets to utilize sellout opportunity, this is in coordination with Distributors and Super Distributor
    ? Ensuring correct planogram and mobile demo handset placement happens to appropriate outlet.
    ? Tracking market/competitor activities, trends to keep abreast of the market’s changing requirements/expectations.
    ? Weekly sales analysis with respective accounts and maintaining demand generation activities for sellout.
    ? Overseeing the Brand execution and sales activities for Modern Trade outlets.
    ? Recruiting sales executives, team leaders and driving them for sales.
Achievements
  • Recipient of QBR (Quarterly Business Reward) for 2016 Q1 – QBR is a quarterly reward program given to 5 best employees across all verticals
    Stopped infiltration of Samsung mobiles and streamlined Jagadish Market
    Performed sales promotion activities such as new product launches, new product placement, society promotion and so on for band visibility & awareness
    Worked closely with channel partners for generating new business in existing accounts and in new markets of old Hyderabad
    Trained channel partner staff on mobile products, soft skills; developed channel-wide demand generation programs and tracked results
    Initiated marketing campaigns to support sales strategy; generated new business worth INR 8.8 Crores and raised awareness of other company products
Area Manager
Toshiba India Pvt Ltd
Full Time Jul-2011 To Nov-2013 2 years 4 months
Responsibilities
  • ? To establish Toshiba brand in the electronics Industry and handling the sales across all channels in Hyderabad, Rayalaseema & Telangana regions.
    ? To setup the distribution and direct dealer base in Hyderabad, Rayalaseema & Telangana.
    ? Responsible for recruiting Sales Executives and driving them for sales and collection and reach.
    ? Achieving double digit figure in LCD market share by 2013.
Achievements
  • ? Expanded the Toshiba selling points across all districts of Telangana, Rayalaseema and Hyderabad of LCDs in a span of 3 months from the launch.
    ? Recruited man power and trained them for promoting the brand.
    ? Developed confidence in dealers in promoting the brand by providing timely service and generating revenue to the dealers.
    ? Achieved 12% of market share by Jan 2012 in Telangana and Rayalaseema areas in 2012.
    ? Successfully completed two years by achieving 96% of budget.
Territory Sales Incharge
Sony Electronics India Ltd
Full Time Aug-2009 To Jul-2011 1 year 11 months
Responsibilities
  • ? To handle SONY Audio Video & Information Technology (AVIT) Business across all channels in Nellore, Chitoor, Kadapa & Prakasham Districts.
    ? To expand the distribution base in SONY.
    ? Stock Management and forecasting all sales channels.
    ? Competition tracking.
Achievements
  • ? SONY AVIT has grown by 83% from 2009-10 to 2010-11.
    ? SONY LCD market share has grown by 30% to 40%.
    ? SONY Digital Media Players has grown by 120% from 2008 to 2009.
    ? Appointed two distributors for Sony Digital Media Players and Play Station categories.
    ? Expanded the DMP & PS Sub-Dealer base from 33 to 127 across AP.
    ? Controlled the infiltration of Sony PS in Hyderabad market.
    ? Founded new ways of selling DMP products by promoting at Health Care Gyms, Universities and Jogger Parks. PS at Music & IT stores.
    ? Got exposed to all channels like Sony Brand channel, Regional Chain Stores, National Retailers, Distributors, Sub – Dealers, Institutional sales.
Assistant Sales Manager
Sales and Marketing
Full Time Sep-2005 To Jun-2009 3 years 9 months
Responsibilities
  • ? To lead & motivate a team of Distributor Sales Officers.
    ? To handle Modern Trade accounts of Domestic Appliances & Personal Care Products.
    ? To appoint distributors as per plan.
    ? Accountable for primary & secondary budgets, Volume & Reach Objectives of categories.
    ? Responsible for recruiting, training and monitoring sales promoters.
    ? Sales forecasting & stock management at all levels.
    ? Training of external team members.
    ? Competition tracking on various axes.
    ? Modern trade management & development.
    ? Responsible for timely Payment Collection.

Achievements
  • ? Streamlined Hyderabad Market for DVDs ( Most Selling Product) and Digital Music Players.
    ? Achieved Growth in Modern Trade Accounts (Distributors) despite change in their Customer Portfolios.
    ? Helped Distributors in Resource Sharing which resulted in Increased productivity and business.
    ? Appointed six sub dealers as direct dealers and contributing.
    ? Achieved 100 % of budget in 2006, 98% in 2007, 95% in 2008.
    ? Well managed team of Promoters.
    ? Smart execution of trade schemes for more volumes.
    ? Conducted Quarterly/Monthly training programs for distributor team & sales promoter team.
    ? Successful implementation of retailer bonding program.

Education
Bachelor of Computer Application, Marketing
Indian Engineering CollegeAnna University
2003-2005 Score62%
Profile Snapshot
Ramamurthy is based out of Hyderabad & has studied Marketing, BCA-Bachelor of Computer Application from Year 2003-2005 in IEC-Indian Engineering College, Anna University.
Ramamurthy Dommati is Skilled in Revenue Management, Team Management, Distribution and other talents.