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Kartikeya Rai

Mba/Pgdm (Marketing) From Imt Ghaziabad
  • Gurgaon, Haryana, India
  • Brand Management, Consumer Research, Digitaling
Profile Snapshot
Kartikeya is based out of Gurgaon & has studied IB-International Business, MBA-Master of Business Administration from Year 2012-2014 in IMTG-Institute of Management Technology Ghaziabad, Autonomous University.
Kartikeya Rai is Skilled in Brand Management, Consumer Research, Digital Marketing and other talents.
Work Experience
Summer Trainee
VIP Industries Ltd
Internships Apr-2013 To Jun-2013 (2 months)
Responsibilities
  • Customer Segmentation (Skybags, Aristocrat & Alfa Customers)
    ? Successful identification of key customer segments and customer behaviour for Skybags, Aristocrat, Alfa and American Tourister across multiple channels in Mumbai
    ? Assessment of customer loyalty and retention for each brand and channel
    ? Competitive analysis of Skybags and American Tourister customers

    Social Media Marketing Strategy(Skybags)
    ? Benchmarked social media strategies of American Tourister, MTV and Fastrack on Facebook, YouTube, Twitter and Blogs
    ? Identified important social media metrics to kick start an Internet Marketing Strategy for Skybags
    ? Designed integrated social media campaign for Skybags
    New Market Development (Skybags Backpacks)
    ? Initiated and completed negotiations with a small scale luggage retailer, facilitating a future pilot study for Skybags backpacks
    ? Recommended development of an alternate channel – Coaching Institutes, for Skybags backpacks, to grow backpacks sales by Rs 80-90 Lakhs per annum
Achievements
  • Selected as one of three interns to receive a Pre Placement Interview from VIP Industries Ltd
Education
Master of Business Administration
Institute of Management Technology GhaziabadAutonomous University
2012-2014 | Score 78%
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