Riyadh, Ar Riyad, Saudi Arabia
Common Sense, Sales and Marketing, Manufacturing
About
A top Performing Business Leader with more than 25 years of developed manufacturing, operational and frontline experience with major companies in KSA and UAE. Developed solid significant business in the Middle East and International markets. Multi-functional expertise in handling different product categories (Food, Beverage & Electronics) across different business models.

Possessing a number of achievements and on-going successes by establishing new business generating ideas.
Talents
Work Experience
General Manager
NFFP - Affiliate of Watania for Industries
Full Time May-2012 To present 12 years 11 months
Responsibilities
  • Leading, directing, planning, organizing and managing with complete responsibility for the P&L of the business unit.
    Core responsibility is to direct managers and directors (Sales, Marketing, Manufacturing and Commercial in defining goals and objectives, and develop strategies to achieve and evaluate those goals.
    Identify new investment opportunities, increase penetration into international markets, continuously seek to align product portfolio to the new markets/ consumer needs.
    Provide leadership and vision to the organization by assisting the Board and staff with the development of long range and annual plans, and with the evaluation and reporting of progress on plans.
    Increasing management's effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers.
    Communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives.
Achievements
  • Achieved 10% & 25% growth in business revenues in second and third year respectively.
    Increased efficiency of each production line by modification and recruitment of skilled and qualified manpower.
    Enhanced the company image by rebranding existing products, launching new brands and by improving the quality of each product.
Education
Master of Business Administration, Marketing
1985-1987
Bachelor of Science, Mathematics
1981-1984 Score80%
Profile Snapshot
Mohammed is based out of Riyadh & has studied Marketing, MBA-Master of Business Administration from Year 1985-1987 in IAME-International Academy of Management and Entrepreneurship, Bangalore University.
Mohammed Kaif Afridi is Skilled in Common Sense, Sales and Marketing, Manufacturing and other talents.