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Golu Singh Blogger
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GOLU SINGH BLOGGER
What is sem - Search engine marketing
ByGolu Singh Blog-January 11, 2019
Search engine marketing (SEM) It is technique through which
we use paid ads to get more traffic on our website.
LINKEDIN CAMPAIGNS
It is a advertising campaign
for publishing promotional content on LinkedIn platform.
FACEBOOK CAMPAIGN
It is advertising campaign
which helps to boost your post and reach to the targeted audience.
YOUTUBE PAID ADVERTISING
Those ads when publisher pay
YouTube for display ads either on In Stream ads or In Display ads.
IN-STREAM ADS
Those ads which appears
beginning of video.
IN-DISPLAY ADS
Those ads which appears on
search result pages and watch pages. And it's not only display on YouTube but
also on Google's display network.
BUDGET
The amount you decide to pay
Google for your advertisement is known as budget.
BIDDING
The amount which you decide
to pay Google for per click or impressions on your ad .
AD GROUP
It is a collection of one or
more ads which target specific keywords.
CPS
It is Cost per click where
publisher pays Google for per click.
CPM
CPM( cost per thousand) pay
p
er thousand impression on that.
PPC
It helps to drive traffic to
your website through ads and you pay Google for per click on your ads.
CPA
It is cost per action when
specific action perform.
ROI
It is the analysis of revenue
in form of leads, traffic and customers to your website gained on investment on
ads and social media.
SPONSORED ADS
Those ads which display on
top of Google's SERP.
PAID ADS
It is a kind of advertisement
that you have to pay for brand awareness, traffic to website and lead
generation.
SITE AUDIT
It is a technique to attract
customers.
SKYSCRAPER TECHNIQUE
Turning content into high
quality backlinks.
A/B TESTING
It determines better landing
page.
BRAND MESSAGING
Maintaining the cooperate
image through creative messaging on all media channels, including search.
June 2018 Bookmarking ListSearch engine marketingSearch Engine OptimizationSocial Media MarketingSocial Media Optimization
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Golu Singh Blogger follows various companies, these companies and employers can view Golu's resume.
