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Dipankar Chattaraj

Success Driven Marketing Manager
  • Kolkata, West Bengal, India
  • Communication Skills, Marketing, English Language
Profile Snapshot
Dipankar is based out of Kolkata & has studied Marketing, PGDBM-Post Graduate Diploma in Business Management from Year 1999-2001 in IISWBM-Indian Institute of Social Welfare and Business Management, University of Calcutta.
Dipankar Chattaraj is Skilled in Communication Skills, Marketing, English Language and other talents.
About
Building corporate value is my expertise…value measured in sales management and marketing communication strategies across diverse sectors. Whether challenged to expand business network or to introduce marketing programs for repositioning or branding purposes, I have achieved results across various markets.
Work Experience
Marketing Manager
Spring Air Bedding Co. (I) Ltd.
Full Time May-2016 To present (8 years 11 months)
Responsibilities
  • Strategic Planning ~Marketing ~Brand Communication~ Media Planning ~New Product Launch~ Campaign Management ~Events Organization ~Brand Audits ~Team Performance Management.
Achievements
  • •Reporting to the Managing Director is entrusted with development and implementation of national marketing strategies •Deciding on the brand graphics for all brand communication •Media Planning, execution and evaluation for all national and region specific campaigns •Plan, implement and monitoring all ATL, BTL and digital marketing activities and standardized promotional aids •Working with advertising, digital agency and media agencies for concept execution •Monitoring product-wise performance for achievement of respective objectives including periodic guidance and support to the sales personnel in resolving problems •Conceptualizing and executing sales promotion activities •Assisting top management in formulating yearly marketing budget and strategy (including Media and Promotion Planning) •Handling and coordinating for launch events, international and national dealer meets,trade promotion plans and ecommerce • Periodic analyses of sales and conducting retai audits•PR
Visiting Faculty & Consultant
Wlc College ,Noida
Part Time Mar-2013 To Apr-2017 (4 years 1 month)
Responsibilities
  • Conducting PG courses in Business Management with specialization in Sales & Marketing ~ providing corporate training & consultancy services to business houses .
Achievements
  • • Conducting PG courses in Business Management with specialization in Sales & Marketing • Guiding students in the completion of assigned live projects • Evaluating student performance based on assignments & examination •Providing consultancy to client SME’s in development and implementation of marketing strategies • Providing customized corporate training in Sales for Business Excellence, Effective Business Communication, Team Building and Strategy formulation for various business houses.
Manager - CUPS & Emeging Business
Srei Sahaj e-Village Ltd.
Full Time Jun-2012 To Feb-2013 (8 months)
Responsibilities
  • Strategic Planning ~Marketing ~Target Achievement ~New Product Launch~ Sales Team Coordination across Bengal ~Campaign Management ~Events Organization ~Team Performance Management.
Achievements
  • • Reporting to the Senior Vice president was entrusted with development and implementation of marketing. • Headed all aspects of marketing functions across the region, and launching new products and services. • Analyzed marketing trends and competitors’ activities and provided valuable inputs for product enhancement and fine-tuning sales & marketing strategies. • Conceptualized & implemented long-term strategic business plans in tune with market trend, competitive scenario, macro business opportunities and channel readiness. • Provided direction to execute promotions/launches in sync with local characteristics. • Lead, mentored the performance of the team to ensure efficiency in business operations, meeting of individual & group targets. • Developed and implemented standard operating procedures for business growth of new products and services like channel partnering for WBSEDCL, Vodafone, Airtel and Bajaj Allianz. • Steered key efforts for retail tie-ups in affinity marketing platform.
Senior Executive
ABP Pvt. Ltd
Full Time Aug-2006 To Jun-2012 (5 years 10 months)
Responsibilities
  • Target Achievement ~Sales and Marketing for readership development ~New Channel Development ~Sales Team Coordination across Bengal ~Sales Promotion~ Events Organization ~Advertising Management ~Team Performance Management
Achievements
  • • Looked after the entire gamut of Bengali Magazine Kolkata town operation and coordination of Central & North Bengal Magazine sales unit. • Managed the entire spectrum of Central Bengal operations. • Over achieved the assigned target by 105% and 18% YTD growth over last year. • Instrumental in devising the Ad Marketing campaign for Bengali Magazine portfolio in the region. • Lead, mentored a team of sales in the region and ensured that their target & business objective were met. • Launched sponsored co-promo activities in the region for brand development which drastically improved the revenue and the profitability. • Played a pivotal role in 25% reduction of distribution costs by alternate channels and route management. • Strategically planned innovative sales channel contribution to increase 30% region specific business volume. • Instrumental in formulation of a new feedback system for effective market intelligence generation.
Sales Officer
Full Time Apr-2002 To Jul-2006 (4 years 3 months)
Responsibilities
  • Sales Target Achievement ~New Product Launches ~Channel Development ~Stock Coordination ~Order Processing~ Demand Forecasting ~Events Organization ~Sales Promotion ~Team Performance Management
Achievements
  • • Spearheading Operations in North & Central Bengal. • Over achieved the target by 112% that resulted in 24% market growth. • Initiated innovative specialty molecules in the territory with all India top position in 3 products for 2 consecutive years. • Performed stockiest development in remote areas to ensure reach and availability. • Organized events & CME programs at regular intervals with TG for product promotion. • Invented systematic stock monitoring method at stockiest level.
Education
Post Graduate Diploma in Business Management
Indian Institute of Social Welfare and Business ManagementUniversity of Calcutta
1999-2001 | Score 75%
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