Chiranjeev Pardasani

Marketing Head

Bhopal, Madhya Pradesh, India
Aptitude, Customer Service, E Commerce

Profile Snapshot

Chiranjeev is based out of Bhopal & has studied Commerce, B.Com-Bachelor of Commerce from Year 1992-1995 in SVC-Sadhu Vaswani College, Saurahstra University.

Chiranjeev Pardasani is Skilled in Aptitude, Customer Service, E Commerce and other talents.

About

An accomplished Senior Executive with proven capabilities and over 19 years of experience in Overall Company Management, B2B and B2C Sales, Corporate Communications, Sales Management, Negotiation, Business Development, Customer Acquisition, Merchant Acquisition, Relationship Management, Marketing Communications; With a proven track record of accomplishments in setting up E-Commerce and Products of leading Multinational Banks in UAE and upcoming organizations in India and Qatar. Highly effective

Talents

Complete Skill Ranks »

Work Experience

Vice President

Innovations Group

Full Time Feb-2011 To Feb-2015 (4 years )

Responsibilities

o Day to Day Company Management.
o Acquiring business through B2B and B2C channels.
o Responsible for Content marketing, Social Media Marketing & Brand promotion, Reputation management, E-Mail Marketing & create appropriate database as company requirement, Google Adwords & AdSense ( Pay per click, Cost per impression ), Mobile marketing by creating mobile applications
o Over achieving monthly sales target of daily deals through corporate as well as retail customers.
o Managing Strategic Alliances, Business Development, Brand recognition and brand policies, Increase of Spends and Revenue, existing partner relations,
o Introducing new merchant partners.
o Developing policies and procedures for the Communications to ensure successful information flow to customers, in order to impact performance and market recognition.
o Develop Strategic Business Plans and budget plans.

Achievements

» Dining Discount Program - Solely launched the program, managing operations, customer service, Business Development and acquiring merchant partners for Just Dine – A dining discount and rewards program.
» Daily Deal website - Solely launched the program, managing operations, customer service, Business Development and acquiring merchant partners with a minimum of % discounts across various categories.
» Increase of revenue from Zero to QAR 100,000 per month.

» Dine your Way – Dining Discount program in India - Solely Responsible for making Merchant Acquisition for Dine Your Way – A Dining Program Launched in India
» Tie-ups with more than 250 restaurants across New Delhi in just 3 months and thereafter partnered with 1000+ restaurants across 9 different cities across India in a span of 10 months.
» Acquired 10,000 customers and developed business in just one month after launch of product.

Head of Strategic Alliances

Standard Chartered Bank

Full Time May-2007 To Oct-2009 (2 years 5 months)

Responsibilities

o Acquiring Merchant across UAE for strategic and long term programs for the different cards and Loan products
o Increasing Spends and Revenue.
o Introducing new partners and new offers with minimal cost and generating revenues and increasing spends across all Credit Card products.
o Managing existing partner relations all over UAE, Loyalty program and acquiring new accounts for Loyalty Program, Brand recognition and brand policies, payments to vendors for the service provided for the Credit Cards and loans program
o Getting deals and managing acquisition promotions for different card and loans products
o Developing policies and procedures for the Communications to ensure successful information flow to customers, in order to impact performance and market recognition.
o Managing customer complaints pertaining to different areas of Credit Cards and Personal Loans and solving them so as to maintain the service quality level.

Achievements

» Played a key role in making alliances for Standard Chartered Business Credit Card launched in October 2007
» Spend promotion for Priority Banking Customers.
» Played a key role in making alliances for Standard Chartered Business Credit Card launched in March 2008.
» Initiated the Valentine and DSF Promotion.
» Played a key role in making alliances for Standard Chartered Titanium Credit Card launched in March 2009.
» Introduced:
o Monthly offers for Standard Chartered Credit Card Holders.
o Weekend promotions and Weekend Sales for Standard Chartered Credit Card holders. Join hands with renowned outlets like Harman House, i2 Mobiles, Compu-Me, Al Huzaifa Furniture, Marlin Furniture and Al Ghandi Electronics
o Loyalty Programme. Joined hands with 20 renowned companies, to name a few, Avenue, Pyramids Restaurants, Eros Electricals, Al Sayegh Brothers, Karisma Spa, Joy Alukkas, ARY Jewellery, MMI travels and many more.
o Cinema and other entertainment Offes