Priyanka Bennett

Assistant Manager Marketing
Delhi, Delhi, India
Aptitude, Business Strategy, Market Research
About
An avid thinker with a flair for identifying & adopting emerging trends, effective communicator with excellent relationship building & interpersonal skills and the ability to sustain a positive work environment towards the accomplishment of organisational goals. Also energetic & organized professional in marketing, business development, building business strategies,Social Media Marketing, Event Management & training of Sales executives while providing skillful support to departmental managers.
Talents
Work Experience
Sales Manager
Sales and Marketing
Full Time Nov-2017 To Feb-2018 3 months
Responsibilities
  • • Performed promising role by achieving sales target by enrolling students for the pilot training course. • Accountable to strategies the sales plan and implement the same by coordinating with the sales team. • Managed sales force of 8 members at the base location of Delhi head office as well as managed three other branches based at Mumbai, Ahmadabad and Bangalore Branch respectively from head office Delhi followed by taking down daily sales report and related feedback. • Converted leads into prospective sales through tele-calling and direct sales by counselling and providing subject knowledge to the enquirer, which helps the enquirer to decide a best course option. • Prepared sales budgets. • Performed recruitment & training of sales team. • Generated and analysed the weekly and monthly sales report. • Provided feedback to the marketing department so as to strategies effective promotions. • Provided time to time motivational training to the sales force to build a strong sales team.
Achievements
  • Successfull in achieving sales target in the month of November and December..
Assistant Marketing Manager
Adventure Island Limited
Full Time Mar-2017 To present 8 years 1 month
Responsibilities
  • Planning and execution of Marketing & Branding strategies for the revival of the brand through various marketing communications, advertising campaigns and digital marketing. • Planning, organising and managing In-house & local events to increase brand awareness of Adventure Island & Metro Walk.• Executing digital marketing strategies to promote company’s brand name, offers/schemes & local events and get the right content to the right pairs of eyes – including setting up Facebook & Instagram Ad campaigns (Post Boost, Promote Local Business, Event Promotion, Lead Generation, Page Promotion, Website Promotion, Sponsored Ads & videos), twitter Ad campaigns, creating landing pages, designing & sending EDM. Also responsible for campaign development, copywriting, content writing for various marketing mediums like print ads, radio ads and social media ads.
Achievements
  • Successfully organised events were- Summer Carnival 2017, Freak Fighter Wrestling League, Christmas Carnival 2017 and Valentine’s Week Celebration 2018 etc. and comparative to last years foot fall record recieved 20% hike. Received IAAPA award for Advanced social media segment
Sales & Marketing Intern
Sales and Marketing TVS Motors
Internships May-2015 To Jul-2015 2 months
Responsibilities
  • Completed summer internship programme in TVS Motors for a period of 61 days from 18th May 2015 to 17th July 2015 on the topic of “Study on promotional & customer satisfaction towards TVS Motor’s two wheelers in Pune City”. Objective of the study:- 1. To develop and implement Sales Promotional strategies for TVS two Wheelers in Pune City. 2. To understand customer perceptions, preferences and their requirements. 3. To create awareness among customers about the TVS products and offers through appropriate sales strategies. 4. To study the customer satisfaction level. 5. To find out the reasons about why few of the potential customers switch to other brands. In the due course of my Internship I received product training which includes Technical specification of each vehicle, their features and price respectively. On the basis of this basic training I performed:- • Direct Marketing • Personal Selling at Showroom • Promotional Activities like Tie up with various Motor driving schools and
Achievements
  • Converted cold leads into positive leads through Calling, Sold jupiter & wego to 28 customers within 2 months
Marketing & Strategic Incharge
Sales and Marketing Carver Aviation Private Limited
Full Time Nov-2012 To Jun-2014 1 year 7 months
Responsibilities
  • • Planned and implemented the strategy for the process of enrolling students for fixed wing Training and Aircraft Maintenance Engineering School. • Initiated and coordinated in developing plan of actions to penetrate in new markets like Aircraft distributorship. • Developed segmentation, competitive analysis/market intelligence, prospecting, lead generation and their follow-ups, promotions, communications, sales force effectiveness, • Organised sales force by screening and selection process. • Leading & guiding marketing team on importance of company objectives and their respective roles according to their competencies • Prepared, Implemented & Managed the Marketing Department Budget and monitored delivery of all marketing activities within agreed budget. • Content writing for the website and social media posts. • Designed Google Adwords, Facebook, Instagram, Twitter campaigns • Attended industry specific trade shows, conferences and sales meetings. • Made product presentations for pr
Achievements
  • Tranined the Marketing & Sales Team, Met Companies Target by enrolling 30 students per batch, Organised Aviation Awareness seminars. Content Writing for the compay's website
Trainee Technician
Sales and Marketing Orient Flights Private Limited
Internships Jun-2012 To Nov-2012 5 months
Responsibilities
  • • 5 months in the field of aircraft Maintenance Engineering. Responsible for Aircraft Maintenance of Cessna 152, Cessna 172 R and Cessna 172 R Garmin (G1000) Aircrafts and their respective Avionics systems.
Education
Master of Business Administration, Marketing
Savitribai Phule Pune UniversitySavitribai Phule Pune University
2014-2016 Score62%
Completed summer internship programme in TVS Motors for a period of 61 days from 18th May 2015 to 17th July 2015 on the topic of “Study on promotional & customer satisfaction towards TVS Motor’s two wheelers in Pune City”. Objective of the study:- 1. To develop and implement Sales Promotional strategies for TVS two Wheelers in Pune City. 2. To understand customer perceptions, preferences and their requirements. 3. To create awareness among customers about the TVS products and offers through appr
Bachelor of Science, Basic Sciences
EIILM UniversityEIILM University
2010-2013
Profile Snapshot
Priyanka is based out of Delhi & has studied Marketing, MBA-Master of Business Administration from Year 2014-2016 in SPPU-Savitribai Phule Pune University, Savitribai Phule Pune University.
Priyanka Bennett is Skilled in Aptitude, Business Strategy, Market Research and other talents.