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Ankit Shard

Digital Marketing Specialist
  • Delhi, Delhi, India
  • Digital Marketing, Marketing Communication, Social Media
Profile Snapshot
Ankit is based out of Delhi & has studied ME-Mechanical Engineering, BE BTech-Bachelor of Engineering or Technology from Year 2008-2012 in MRCE-Manav Rachna College of Engineering, Maharshi Dayanand University.
Ankit Shard is Skilled in Digital Marketing, Marketing Communication, Social Media and other talents.
About
A mechanical engineer with a flair for digital marketing ,who wish to upgrade and develop innovative solutions and hone my existing skills to deliver to the needs of industry. A true Social media evangelist.
A highly competent marketing professional seeking a position where demonstrated skills in marketing, writing, social media and account management can be used to increase profitability and promote growth
Work Experience
Business Manager & Client Lead - Digital
Full Time Aug-2013 To present (11 years 8 months)
Responsibilities
  • - Media Planning & execution . Development of Marketing Strategy for Brands .
    - Leading & Planning new business developments.
    - Creative Strategy & Planning .
    -Extensive planning and development for future campaigns which will ultimately result in increasing the consumer engagement with the brand and providing an edge over the competitors.
    - Media Planning and Execution of campaigns for clients.
    -Communicate and coordinate client service, production and strategy/planning teams ensuring that community strategy supports overall brand goals and objectives.

    Key Clients : Royal Enfield ,Honda Cars India , Ibibo, Infosys , Moserbaer , ITC Foods

    - Successful spearheading the launch of digital strategies which garnered ~4Mn unique views on YouTube for Honda Cars . Generated & over delivered Target inquiries for the client through an optimized media plan.

Achievements
  • Top 10 LinkedIn Agency Aces, Nominee Top 30 Under 30 #SocialSamosa30Under30
    - Currently leading the global digital duties for Royal Enfield as a global client.
Head Social Media and Marketing
Gunnar Optiks India
Full Time Aug-2012 To Jan-2013 (5 months)
Social Media Intern
Zapak Digital
Internships Aug-2012 To Jan-2013 (5 months)
Responsibilities

  • Extensive planning and development for future campaigns which will ultimately result in increasing the consumer engagement with the brand and providing an edge over the competitors.

    Communicate and coordinate client service, production and strategy/planning teams ensuring that community strategy supports overall brand goals and objectives.

    • Summarize insights and conversations to create actionable, client-facing reports that lead to optimization

    • Create and maintain Content Calendars, including writing Facebook Status Updates.Post relevant content in accordance with Content Calender.


    • Enforce the Social Media Guidelines as defined by the brand.
Social Media Executive
Golden Phoenix Communications
Full Time Aug-2012 To Jan-2013 (5 months)
Responsibilities
  • Designing and managing social media outreach.
    Brand development , Marketing Strategy ,Conceptualize promotional strategies. Market analysis, SEO & ORM Management.

    Extensive planning and development for future campaigns which will ultimately result in increasing the consumer engagement with the brand and providing an edge over the competitors.

    Communicate and coordinate client service, production and strategy/planning teams ensuring that community strategy supports overall brand goals and objectives.

    • Summarize insights and conversations to create actionable, client-facing reports that lead to optimization

    • Create and maintain Content Calendars, including writing Facebook Status Updates.Post relevant content in accordance with Content Calender.

    • Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience.

    • Escalate User Generated Content, where appropriate, to internal and client stakeholders.

    • Enforce the Social Media Guidelines as defined by the brand.
Education
Bachelor of Engineering or Technology
Manav Rachna College of EngineeringMaharshi Dayanand University
2008-2012 | Score 60%
yKnown
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