Aloke Bansal

Product Manager- Butterfly Appliances
Delhi, Delhi, India
Marketing, Product Management, Event Marketing
About
Very innovative & creative in marketing, strong bargaining power with good communication skills, personality, never quit unless and until work is completed and recognized, believe in smart work instead of hard work.
Talents
Work Experience
Product Manager
Butterfly Appliances
Full Time Apr-2015 To present 10 years
Responsibilities
  • To advice and support MD & SH to accomplish business objectives by providing strategic critical information with regards to product & branding Planning & performance.

    • Reporting to MD & SALES HEAD
    •Managing whole Kitchen Appliances Segment which includes stainless steel designer kitchen utensils (cooking, serving, dinning & cutlery), Ceramics, thermos ware & Kitchen sinks.
    • Working on new product development,
    • Suggests Management with upcoming products,
    • Handling whole cycle from Marketing of products to Branding and until it reaches to final consumer,
    • Pan India visit to direct dealers & Distributors to understand what exactly going in the market and keeping eye on competitors.
    • In shop branding (Dealer, sub dealer, distributor, C & F)
    • Vendor management
    • Catalogues designing, availability & distribution,
    • Organizing & Coordinating Rural Marketing,
    • MR management,
Achievements
  • Introduced several new products such as THERMOWARE & CERAMICS with CUTLERY SEGMENT IN STAINLESS STEEL.
Marketing Executive
VIDEOCON INDUSTRIES LTD
Full Time Jul-2013 To Mar-2015 1 year 8 months
Responsibilities
  • To advice and support COO, AVP & SH to accomplish business objectives by providing strategic critical information with regards to product branding performance analysis vs. value turn over.

    • COO support team.
    • Coordination in execution of campaigns across different mediums print, radio, outdoor, TV.
    • Competition tracking of new launches, catalogues, pricing, brand wise market size & share.
    • Brand promotional activities- glow signs, in-shop branding, local event participation, outdoor site identification PAN INDIA.
    • Tracking of allocated marketing budget by coordinating with PAN INDIA BMO’s.
    • Quarterly planning for exhibitions and participation on all major exhibitions.
    • Pop material utilization through distribution to channel partners/distributors and display in various location.
    • Maintaining a tracker of all activities.
    • Organizing exhibitions in upcountry locations for brand promotion.
Achievements
  • WORKING UNDER COO SUPPORT TEAM & HANDLING PAN INDIA BMO's.
Education
Post Graduation Diploma in Management, Marketing
Jagannath International Management SchoolGuru Govind Singh Indraprasth University
2011-2013 Score63%
Class Representative
Blogs & Portfolio
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Blog
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Aloke Bansal 20 Mar, 2014 27 view 0 Comments
PROFESSIONAL PHOTOGRAPH
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Extra-Curricular Interests

  • Playing pool & reading novels

Profile Snapshot
Aloke is based out of Delhi & has studied Marketing, PGDM-Post Graduation Diploma in Management from Year 2011-2013 in JIMS-Jagannath International Management School, Guru Govind Singh Indraprasth University.
Aloke Bansal is Skilled in Marketing, Product Management, Event Marketing and other talents.