Rahul Kumar

Business Head
Panchkula, Haryana, India
Market Research, Marketing Communication
Talents
Work Experience
Business Head
PepperTap
Full Time Jul-2015 To present 9 years 9 months
Responsibilities
  • - Heading PepperTap Business in Upper North Region based out of Chandigarh
    - Responsible for end to end functionality including Operations, Marketing, Business Development and P&L for the region
    - Managed a team of 300+ employees across various cities and states
    - Prepared SOPs for Operations and successfully deployed across locations including defining KRAs and KPI metrics
    - Identified sources of loss including wastage and pilferage and introduced checks and controls to reduce the same
    - Collaborated with vendors to increase assortment list to an average of 8000+ SKUs by introducing new segments
    - Helped vendors in planning inventory levels by providing BI inputs on customer buying behavior and trends
Achievements
  • - Achieved and sustained 100% On Time Delivery and Fill Rate in the entire region since Nov 2015
    - Identified reasons for return by customers thereby reducing Return Rate to less than 2%
    - Organized regular training sessions for ground staff and audits to achieve Net Promoter Score of >80%
    -
    - Responsible for expansion in 8 cities in Upper North region within a span of 1 month
    - Identified, shortlisted and negotiated commission before partnering with vendors in all locations
    - Hired required manpower, provided training and established operations across locations in record time
    - Prepared and implemented cost optimization plan in the region
    - Restructured hierarchy to remove redundancy and established lean operations
    - Worked on pilot project for outsourcing last mile delivery including shortlisting vendor and defining SLAs
Project Manager
i3 Consulting
Full Time Sep-2014 To Jul-2015 10 months
Responsibilities
  • Process Improvement – Quick Service Restaurant, Saudi Arabia
    - Conducted as-is and gap analysis of client’s existing processes with respect to global standards
    - Reduced operational cost by streamlining layout, seating and centrally controlled HVAC system
    - Developed customized analytical tools to analyze and control operational efficiency of current processes
    Retail Rollout – Travel Services company, Asia-Pacific and Middle East
    - Defined KPIs and introduced metrics to analyze effectiveness of sales force and travel desk
    - Developed SOPs for store operations including processes for product handling and customer handling
    - Introduced IT systems like CRM and POS to improve services, follow-up to clients and analytics for managers
    Fraud Management and Global Compliance – A large Amman, Jordan based bank
    - Conducted an analysis of past frauds, fraud types and sources (most susceptible channels)
Manager Service Delivery
Citrus Payments
Full Time May-2013 To Sep-2014 1 year 4 months
Responsibilities
  • Head of Operations
    - Managed daily business reconciliation for 30+ banks and settlement for over 800 live merchants
    - Benchmarked and developed measures for assessing competency aiding Manpower and Asset Optimization
    - Involved in Internal Quality Audit of merchants’ and banks’ customer service department
    - SPOC for Key Accounts like ICICI, SBI, HDFC, Airtel, Make My Trip, PVR, Lenskart among others
    - Kept track and analyzed daily data of customer spends to arrive at business trends for merchants
    - Implemented reusability of current systems to reduce ‘go live’ time for both banks and merchants
    - Worked on automation of complete operations process to eliminate errors and help in cost reduction
    - Collaborated with technical team to improve product offering to achieve competitive advantage in industry
Achievements
  • ‘Citrus Wallet’ Product Launch
    - Responsible for product launch of ‘Citrus Wallet’, a virtual currency account offered by Citrus Payments
    - Used Customer Analytics to determine target segment and Positioning Citrus Wallet among target segment
    - Evaluated profitability and effectiveness of various media channels on different customer segments
    - Analyzed Reach and Return on Investment for conventional media channels compared to electronic media
    - Designed and implemented BTL Activities at various locations across India
    - Worked on identifying, assessing and mitigating various risks and frauds associated with Citrus Wallet
    - Developed FAQs for customer service and technical support teams to quickly resolve customer queries
Education
Post Graduation Diploma in Management, Marketing
Indian Institute of Management LucknowIndian Institute of Management
2011-2013 Score70%
Selected for International Student Exchange Program, AIR 17 in Campus2Corporate competition
Extra-Curricular Interests

  • Fiction

  • F1

  • Photography and Racing

  • Table Tennis

  • Adventure sports

  • Cricket

  • Astronomy

Profile Snapshot
Rahul is based out of Panchkula & has studied Marketing, PGDM-Post Graduation Diploma in Management from Year 2011-2013 in IIML-Indian Institute of Management Lucknow, Indian Institute of Management.
Rahul Kumar is Skilled in Market Research, Marketing Communication, Business Development and other talents.