I think story makes things easy to understand, so starting with a small scenario. If you go to a restaurant, you would notice that some days the restaurant is absolutely full and on other days it’s completely empty. What’s really happening here? What you’re noticing is the lack of control over the business.
It doesn’t matter whether you own a restaurant business or you just have a service(online or offline), you must have control over your business. How do you have this control over your business.
Until and unless you don't understand your business completely, you won't be able to survive in this competitive world. Proper understanding of what exactly is happening in your business will lead to the development of Innovative concepts that may change your business results dramatically. To achieve this you need to monitor each and every aspect of your business.
In today’s highly competitive market place, where technology changes rapidly, it is imperative to continuously measure, monitor and manage an organization’s performance, and receive intelligent business insights.
Start with simple questions
How do I refine available information so that I can make better decisions? How can I cover all aspects of Reporting, Business Performance Management, Business Activity Monitoring, Operational Analytics and Business Intelligence with one unified product? How do I integrate data from multiple sources and provide the right information to the right person at the right time? How to create more market opportunity for my product or services. https://in.linkedin.com/in/bhanupriya85