Creating marketing campaigns in Google Adwords, Yahoo Sponsored search and Microsoft adCenter,
Product analysis and Keyword research,
Keyword bidding,
Ad copy writing,
Analyze the performance of marketing campaigns on a daily basis,
Reporting performance metrics to clients,
Observing competitor activities and take actions accordingly,
Conversion optimization,
Work on projects related to landing page Optimization and measure performance,
Creating Display network campaigns,
Optimizing placements ,
Negative keyword collection,
Doing research in an attempt to learn SEM updates and new strategies,
Coordinating with other departments,
Monitoring PPC accounts ,
Market research,