Prasenjit Sengupta

Rural Marketing Expert
Kolkata, West Bengal, India
Business Modeling, Market Research, Marketing
About
Finding business solutions to issues predominant in the emerging markets have always fascinated me. Currently, I am strategy consultant with an emerging markets consulting firm where I do a lot of unconventional thinking, develop ‘go-to-ground’ strategies, weave stories of the Indians sitting at the last miles to disseminate meaningful insights and connect stakeholders at high level events.
I am a part of strategy team of MART, which advices businesses, donors and investors on emerging markets
Talents
Work Experience
Business Consultant
MART
Full Time Feb-2012 To present 13 years 2 months
Responsibilities
  • I am a part of strategy team of MART, which advices businesses, donors and investors on the intricacies of the emerging market in India. I work on an array of subjects ranging from providing safe and clean drinking water to rural communities in India to solar electrification of villages. My work largely is in the area creating sustainable business models at the base of the Pyramid Social and Corporate sector.

    My work entails understanding consumer behavior through qualitative research, strategizing creative and innovate go to market business model, finding low cost distribution solutions and implementing these strategies on ground as a proof of concept. After graduating in Healthcare Management, I have worked with Apollo Gleneagles Hospitals, C K Birla Group & WestBank hospitals for around 5 years.
Education
Post Graduation Diploma in Management, Marketing
Calcutta Business SchoolAutonomous College
2009-2011
Profile Snapshot
Prasenjit is based out of Kolkata & has studied Marketing, PGDM-Post Graduation Diploma in Management from Year 2009-2011 in CBS-Calcutta Business School, Autonomous College.
Prasenjit Sengupta is Skilled in Business Modeling, Market Research, Marketing and other talents.